Creating good business printing forms, brochures, flyers, letterhead and business cards should project the image of your business. You can not expect all your print media to be able to tell the whole story about your company, but it should convey a professional image of your company people will remember. This can be achieved by using the proper textured paper, colors and well written content that explains your business.
If the business printing you will be doing is for a company that markets to children’s games and books then you would want to consider using bright primary colors along with the proper fonts to display your message. If you are printing for a business that needs to convey a professional look such as a lawyer or real estate agent then you will want your print media to display reliability and professionalism which means staying with traditional colors like black text printing on a white or gray background.
One method that can help in your design decisions is to take a look at other materials you have received in the past. Choose the ones that appeal to your liking and put them aside. When it comes down to creating your own design refer back to them as a reference. Here are a few suggestions to consider when designing your business printing media.
1) Make sure your logo stands out.
2) Do not try to put to much information on your printed media
3) The font you choose should be easy to read
4) When designing any print work, make sure you have your contact information can be easily found – website address, email, phone number, company name and fax number.
5) Stick to 2 to 3 colors
All businesses need commercial photography on their website. No matter what services you sell or offer, professional photographs are necessary for marketing your business and gaining brand awareness.
Many companies use stock images, which can be a mistake. The images you choose to use on your website could very well be the same images used on dozens of other competitor websites. This not only diminishes your unique brand image, but also causes doubt in your customers. They may begin to question your company’s credibility and whether or not your images are true to your business.
Other companies choose to take the photos themselves, which are considered casual or amateur shots. While this option may work for many people who have experience with photographing, if you are not well versed in the art of professional photography, this could cause your website to look underdeveloped or unprofessional. There are many aspects to creating the perfect shot: lighting, mood, location, product placement, and camera angle. One wrong move and your shot could look dark, unfocused, or plain. In addition, in most cases, post-production editing is necessary to perfecting the shot and getting it website ready.
Your business’s website is like a “shop window.” It’s important to keep it updated and renew it often in order to keep customers intrigued. By having professional San Diego commercial photography, this can be the key to strengthening your company’s identity, sales, and website traffic.
San Diego architectural photography can be tricky. If you approach it with the wrong mindset, your photos can be bland and unappealing. Don’t forget to be creative. You can take advantage of your natural surroundings. Lakes and rivers, for example, can offer stunning reflections and great photos. Weather can also help you produce great images. Sparkling blue skies, snowy scenes, and storm clouds can bring beauty to the simplest building. In order to capture these scenes accurately, you must first adjust your camera.
The first thing to remember is that you must manage your exposure levels based on lighting. If the level of lighting and contrast in the scene is too high for your camera to get a good shot, try adjusting your exposure or your white balance. If that doesn’t work, try using a tripod and longer exposure. Don’t be afraid to experiment with flash, either. Next, be sure to choose a camera setting that fits your needs. If the scene is large, you might try using a fish-eye or panoramic lens to capture the whole scene. You can also play with silhouette shots by positioning yourself so that your target is between you and the sun.
Architectural photography may seem boring at first, but there are infinite ways to get creative in this genre. You can take advantage of the natural light, the weather, and the season. Learning to manipulate these elements successfully can produce stunning results.
If you are going to take on the project of scanning your old home photos it is not as simple as laying down your photo on the scanner and hitting scan. There are certain settings that will need to be made in order to get a quality photo scan. You will want to find these setting in your software and adjust accordingly. Contrast, sharpness, color, and brightness. These settings will effect how each scan will treat your photo. Almost all scanners come with automatic settings which is nice, but letting your scanner guess how the photo should look is not always the best shortcut. The other adjustment that is very important is the resolution you will be scanning your photos at. For true archiving of your photos you should not go any lower than 300 DPI. Lower DPI photo scans are good for emailing or for photos that are going to be placed on an online photo sharing site. If you want to make a print of your photo that is larger than the original, then you will want to move up to 600 DPI. This setting will be good for making a print up to an 8×10.
If your photos are in black and white you have a choice of scanning them in color or grayscale. If you choose to scan your black and white photo in the color setting it will give you better manipulation of the photo. If you come across a photo that is sepia toned it should also be scanned in color. Before starting your project it is best to do a few test scans of your photos to see what settings will work best.
Creating a hybrid DVD allows you to have the disc offer more than one purpose. What that means is the hybrid disc can do more than just play video or just store data. You can create the DVD disc in a way that you can have the video play on a stand alone DVD player or if put it into a computer drive you can access the DVD movie and data files. You can also author the disc so it can be played on a PC or a Mac. So you would have two different formats on the disc an AVI for PC’s and a Quicktime for a Mac.
If there is room on the disc depending on the size of your data files and movie files you could have all of the above programmed onto one DVD. Once your hybrid DVD master is created you are now able to make multiple copies of your hybrid DVD. A hybrid DVD will duplicate no different than any other DVD format. The information from the hybrid DVD will be input into a hard drive in the duplication tower. You are now ready to make multiple copies of your disc. Each copy will be an exact duplicate of your master DVD.
The CD disc was originally planned to replace the vinyl record for playing music, instead of being a data storage disc. From the start as being a music format, the CD disc has become very popular over time for other uses. The CD-ROM which stands for read only memory was introduced in June 1985 and the recordable CD came about in 1990. Both formats were developed and manufactured by Philips and Sony. The recordable CD became the go to format for recording music leaving the audio cassette to be less desirable. The advantages the CD disc had over the audio cassette was the digital quality that could be recorded due to the advancement in audio compression. By the year 2000 the CD had become very popular and now was replacing audio cassettes that were in cars.
The CD was now standard equipment when you purchased a car and the last year the US automobile industry put a cassette player in a car was 2010. What also become very popular with the advancement of the CD disc was portable CD players which eventually phased out the audio cassette player in homes and portable devices. The CD disc became very popular with musicians since you we able to record you own music on your computer and then create your CD master for duplication. The CD duplication process became an affordable way for garage bands and start up bands to get their music out on the open market. Most companies that offer CD duplication will have the capabilities to print four color graphics on your disc, do the paper printing and package them to be ready for sale on the internet or retail outlet. You can find a cd duplicator in your area by searching for cd duplication and your city, such as CD Duplication Phoenix.
When getting ready to bring out those old photos to clean them it is best to handle them wearing a pair of gloves to protect the photos. Many of your photos will contain dirt and dust from being stored over the years. If you photos are not handled properly the debris and dirt can cause damage to your photos and scratch them in the process. The best way to clean your photos is by using a soft brush and lightly brushing each photo. You do not want to push hard on the brush while cleaning the photos or this will scratch them. It is important to keep your brush clean so you can shake the brush to remove the dust or blow it off with a can of compressed air after every few photos.
You never want to use a liquid cleaner to clean your photos. If your photos are damaged, stained, torn, or discolored then you will want to look for a company that does photo restoration.(link this key word also) When you come across a photo that has been glued to a piece of paper or cardboard surface, you will want to try and separate them by using a thin object to slide between them. Sometime a 3×5 note card works well and will not damage the photo. Most of the time the glue has deteriorated over time and the photo should separate easily. If you have a hard time trying to separate the photo then you will want to leave it attached. After your photos are cleaned it is now time to get them scanned to a digital format. You can attempt this on your own by using a photo scanner or there are many companies that offer this service. If you go with a professional service most companies will scan your photos, do color correction, fade restoration, dust and scratch removal. Need help finding a photo scanning company? Try searching for Photo Scanning + City, such as Photo Scanning San Diego.
Copying CDs and DVDs over the last decade has become much more affordable due to the advances in today’s technology. DVD duplication is a very cost effective and efficient way to produce small quantities of DVD’s. If you are looking to make less than 500 DVD copies then duplication is your best choice. The duplication process also has a faster turn around time if you are on a tight deadline, usually 2-3 working days. Some people will choose the duplication process when producing more than 500 discs so they can meet there deadline even though the unit cost per DVD is a little more than replication. Paying a little more for each disc is still cheaper than having to pay a rush fee for the DVD replication process. When duplicating your DVD’s you also have the choice of putting them on a gloss coat DVD that will give it a shiny finish. Some people prefer the gloss finish to give it more of a more retail ready look. Your packaging options are usually the same as replication so you should have no problem getting what is required for your project.
The DVD replication process does take a different approach to making your DVD copies. You will submit your DVD master to a replication company that is set up to make hundreds of thousands of copies each day. Once you submit your DVD master the company will first send it out to have a glass master created. The glass master will now store the information that is stamped into each disc that is replicated. Once the disc has had the information stamped into it will have a protected gloss coat sprayed on the bottom of the disc to protect the disc from being damaged or scratched. Then it will be printed on which is usually done by silk screen or offset printing. From there it will go off to packaging and shrink wrapping. DVD replication is a great process if you plan on ordering 500 or more disc at a time. The cost really starts to come down on orders of 1000 disc or more. The standard turnaround time is 10 working days, so it is not a fast turnaround like the duplication process. Some companies will have a rush fee to turn it around quicker but that can get very costly.
Once you choose whether you need duplication or replication for your project you’ll need to find a reputable company to complete your order. If you want to use a local company Yelp is a good place to start. You could also try using a search engine. Try entering something like DVD Duplication Las Vegas or Phoenix DVD Duplication. If using a local company isn’t a concern, simply omit the city in your search.
When you are talking to various video production companies you will be quoted different prices based on the scope of the project. When you are describing your video project to the production company be prepared to give them as many details as you can so they can get you an accurate quote. Leaving out important details can end up running the cost up even more and sending you over budget. When receiving your quote it will most likely have these basic line items attached: Day rate for video taping, editing, equipment charges and outside expenses. Other items could be: producer, writer, director, 3d animation and voice over talent. Pricing can also be estimated by the finish minute.
When getting a video production quote, this really becomes a consult process. The company will need to be made aware of all the details that are involved in making the video so they can provide you with an accurate quote. Once the video project is defined then the production company can give you an exact quote. When the price has been agreed upon by both parties you are ready to move on to planning out the production process.
I would recommend getting at least 3 quotes and not basing your final decision on just price alone. You should make sure that each quote is an apple to apple match. If the price is not broken down ask for a revised estimate with a line item break down. By doing this it will make it easier to do your comparison between different companies and hopefully make the right decision. You can find many companies in your area by using the search engines. Enter something like San Diego Video Production into Google, Yahoo, and Bing to discover potential companies.
This is a question that comes up quite often. Your old 8mm film from the 1940’s or 50’s can stand the length of time if they were stored properly. This would mean over the past 70 to 80 years they should have been stored in a cool dry place. The one thing that can’t be avoided is vinegary syndrome. Film is made of a tri acetate cellulose and even though it was stored properly the film will react to the chemicals in the film and start a decompose process that gives off a strong vinegar smell also known as vinegar syndrome. If your film was stored in a way that the film was vented, that would allow the gases coming from the film to escape allowing the film to last longer. Most people were not aware of this and the films were stored in metal cans sealed away for years. There are two tests you can perform on your own to see what the condition of your film is in and would it hold up to a film transfer process.
The first is to pull out about 12 to 24 inches of film from the reel. Inspect the film for cracks and sprocket hole damage. You will also want to check and see if the film is warped. The film will have a curve in it from the sprocket side of the film to the straight edge on the opposite side. A lot of times if the film is in poor condition it is displayed near the beginning of the reel. The next test is while you have the film away from the reel lay the film down on a table. Hold the reel with your right hand and the beginning of the film with your left hand. Let go of the film with your left hand and if it curls back up like it wants to go on the reel then your film is in good shape. If the film lays on the table and displays bends in the film every two to three inches and does not want to curl up to the reel, this would mean the film has become dried out and will be difficult to transfer. After doing these two test and you feel your film has past them I would recommend finding a service that can transfer your film to a digital media such as a DVD, digital tape or hard drive. To find these services try searching for keyword similar to San Diego Film to DVD in Google or your preferred search engine. Directories such as Yelp or YellowPages might be helpful too.
The CD and DVD duplication competition in the market today is very competitive among the large and small companies. Each company is competing to turn out the best duplication services by offering the most state of the art technology. By staying with the current technology it allows you to have a better work flow and turn out a quality product. Companies offering CD and DVD duplication services can be extremely competitive so it is important to make sure you are comparing equal products when choosing a company. Hidden fees are not uncommon which makes the pricing from company to company vary and these hidden fees may not come out until you are ready to pay your final bill. You can find a list of duplication companies by searching for dvd or cd duplication and your city. CD Duplication Orange County, for example, yielded many results.
Make sure you get a written estimate that shows exactly what you will be paying when your order is complete. Another item to look for is the type of guarantee the company offers and what is their return policy. If there is a problem with your order will they correct it at their expense and how fast will they fix the problem. When seeking out a duplication facility find out if the order is completed in house or is sent out to another duplication house. When they have to send it out it could create a longer turnaround time and be more expensive. As you shop around you will find that many competitors will try to beat each others price. This could result in cutting back in the overall quality to get the price down. If you get a quote where the price look really low, I would find out why and ask to see a sample of there work. Preferably a sample of your product so you see the results verses another duplication order where they might have paid more money.
There are several options to transfer your video tapes to DVD, and if the transfer process is done correctly the DVD’s can look better than your original tapes.
Listed below are a few methods I would recommend considering when doing you video to DVD transfer. If you don’t want to do the transfer yourself you could always try using a professional video to dvd company. Many exist, just try searching for video to dvd or video transfer. If you want to use a local company, be sure to add your city. For example, Video to DVD San Diego yielded a dozen or so companies in San Diego.
The first method would be to capture your video tapes through an analog to DV converter which will encode the tapes into a DV format. This method is the most time consuming method but it gives you the chance to do edit out unwanted scenes, add titles, transitions and music. The reason it takes longer is you will need to capture the footage, edit the footage and compress everything into an MPEG 2 format to create your DVD master. This results in hours of computer time and your time.
The next method would be to use a capture card that would convert the videotape to an MPEG 2 format as the video is being played into the computer. This would be a real time capture so a 30 min. video would take 30 min. to capture into the MPEG format. This is a great way to covert your videos to DVD if you are not looking to edit them. So if you original tapes do not need editing I would use this method and it also gives you the benefit of creating a custom DVD with menus.
The last method for transferring your video tape to DVD would be to use a standalone DVD recorder. The DVD recorder works almost like your old VHS VCR did. Basically you would connect your video tape player using the audio video output jacks and connect them to the DVD recorder. Hit play on the video tape player and record on the DVD recorder. This is recorded in real time. When the recording is complete most DVD recorders will have a basic menu option where you can go in and title your segments.
Whatever method you choose to transfer your video tape to DVD, it is the best way to preserve your memories.
When you follow these easy steps below DVD duplication can be an easy process to complete. If you are looking to duplicate small quantities of data or video files from your DVD, then the duplication process is the right choice. If you want your DVD copies to look and play exactly like the master then follow the check list below.
Here is what you want to look for when choosing a quality DVD duplication company.
- If you are going to have printing done on your disc then it is wise to request for a print sample of what you will be printing. This will make sure you are getting the quality you were promised by the duplicator.
- The next question you want to ask your duplicator is what type of media they are using. Make sure they are using a brand name disc with low error rates.
- Ask the duplicator what kind of turn around time you can expect. If they miss your deadline look for a new provider.
- Look for a company that has a good reputation. Read online reviews if possible and make sure they are running there business out of an actual office, not there garage. If a company is easily found on the search engines that’s usually a good indicator too, such as this one found under DVD Duplication Orange County.
When you are ready to submit your job make sure to have your artwork ready for the DVD disc.
- Your artwork should be at a minimum of 300 dpi.
- Create your artwork using professional software like photoshop
- Find out what type of files they require for the artwork
- Request a printed proof disc
When creating your master DVD disc make sure and use good media and the correct burn speed.